Hey, nobody cares about your logo.
You care. We get it, its your brand, its what people see first, it speaks of your creativity.
We call the customers “little to the left, little to the right.” These customers care more about the smallest details involved with their logo when they need to be out marketing their business. I see it all the time in my customers.
Think of the most successful companies: Apple, Walmart, Amazon, Facebook. These are super simple logos. One color logos. Basic font logos. Iv’e had customers take hours going through fonts without a single customer sold. I believe that we should go out and start making money and then get your logo together. Make the big things the big things. When have you bought something because you liked the logo? Maybe the packaging yes, but the logo? No.
When you are spending time on the logo, your competitor is spending time finding your customers. You will have some cool looking business cards but no one to hand them out to. Don’t use “not having the perfect biz card” be a way for you to procrastinate doing the hard things. The hard thing is to go out and find customers, the hard things are what make money. When we are hard on ourselves, life is easy, when we go easy on ourselves, life is hard.
Let’s get 1% better everyday
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